All of this is nowĬonsolidated into the worldwide brand New Holland - a much more powerful partner for both current and future owners of construction equipment offered by CNH. In recent years, the investment has helped bring 266 new models to market as the corporation strives to exceed the expectations of existing customers and attract new ones. Use of the best technology, design and industrial capabilities, new types of construction equipment have enriched CNH's product range and got the opportunity for progressive development.

The key moment of CNH's strategy was the creation of a powerful brand with a wide range of products based on the already well-known and successful global company New Holland.

Since the establishment of CNH, the corporation has operated and supported five construction equipment manufacturers: Today, uniting well-known prosperous industrial empires, New Holland is becoming one of the main players in the construction Holland brand, a brand with over 50 years of global experience. It was this kind of positive change that drove CNH at the end of 2004, when the facilities of Fiat Kobelco, O&K, Kobelco & New Holland Construction were combined under the New The photo shows the famous New Holland E 215 excavator equipped with an inclined bucket. In addition, the breadth of international cooperation between the divisions of a large multinational company often provides efficient logistics, whichĪlways positively affects the manufacturer's pricing policy, making its economic position more stable. With such a scheme, the amount of funds that can be invested in new developments and directed to the development of its designīase increases by an order of magnitude. It is no secret for professionals that maintaining a high level of scientific and engineering support of products largely depends on the scale of the manufacturer, the breadth of the assortment,Īnd, as a result, the constantly growing cash flow of the company.

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